Written by Founder, Amir Karam MD
Let’s start with the basics: cleansing. It’s the one step nearly everyone does—whether you’re following a full 10-step routine or keeping it simple.
But what many people don’t realize is that how you cleanse your skin can significantly influence the results of your entire skincare regimen.
Cleansing isn’t just about removing the day’s buildup. Yes, it clears makeup, oil, sweat, pollution, and sunscreen—but a truly effective cleanser should also support your skin’s long-term health and enhance the performance of everything that follows.
The truth is, most cleansers can handle surface-level dirt. But if you’re looking for that satisfying foam or sudsy lather, it usually means your cleanser is loaded with harsh surfactants that strip away natural moisture and disrupt your skin’s pH.
This disruption weakens the skin barrier, often leading to dryness, tightness, or irritation. And when the barrier is compromised, your skin becomes less efficient at holding moisture and less responsive to serums or treatments.
That’s why I created Rinse Daily Cleanser—to go beyond what basic cleansers can do and cleanse deeply while protecting your skin’s balance, so you get the most out of every step in your routine.
Rinse is more than a face wash. It’s a non-foaming gel cleanser that gently clears away impurities while maintaining—and even enhancing—your skin’s resilience and clarity.
Rinse is a multifunctional product, formulated to cleanse, tone, hydrate, calm, and prep the skin for maximum effectiveness and real, lasting results.
Here’s how Rinse works, and why it’s the ultimate first step in any results-driven skincare routine:
Unlike foaming cleansers that often over-cleanse and weaken the skin barrier, Rinse uses a non-foaming gel-based formula powered by Apple amino acids to effectively cleanse without disrupting your skin’s natural oils.
A lot of people turn to toner as a “reset” step after cleansing—especially if their cleanser leaves their skin feeling tight, dry, and off-balance. Traditionally, toners are used to:
Rinse was designed to deliver all of these benefits—without the need for a separate toner.
Its pH-balanced formula preserves your skin’s natural acidity, so your barrier stays strong and intact from the start. With soothing and hydrating ingredients built in, Rinse leaves your skin clean, calm, and ready for the next step—no additional product required.
Many people think hydration starts with their moisturizer. But in reality, if your cleanser is too aggressive, your moisturizer is starting at a disadvantage.
Rinse doesn’t just skim the surface. It dives deep into your pores to remove oil, dirt, pollutants, and makeup. Because it’s non-foaming most people notice their skin feels more hydrated after they use it. Using a hydrating cleanser ensures your skin stays supple, youthful, and resilient.
Rinse is designed to hydrate as it purifies, thanks to a targeted blend of barrier-loving ingredients:
The result? Skin that feels soft, smooth, and refreshed—right from the very first step.
One of the most overlooked (but critical) benefits of a cleanser is how it sets your skin up to handle active ingredients like Retinol, Vitamin C, or exfoliating acids.
If your cleanser is too harsh, following with actives will lead to sensitivity, irritation, and signs of distress like redness, dryness, or flakiness. But Rinse is formulated with soothing botanicals that help minimize visible redness, calm stressed skin, and create a more resilient foundation.
Key ingredients include:
This makes Rinse especially valuable for those using exfoliants or anti-aging treatments.
Effective cleansing doesn’t have to come at the cost of your skin’s integrity. Rinse thoroughly removes buildup—from oil and makeup to sunscreen and pollutants—without weakening the skin’s defenses.
Your skin barrier is your body’s natural defense system. It keeps the good stuff in (like hydration) and the bad stuff out (like bacteria and pollutants). A healthy barrier is essential for smoother texture, fewer fine lines, and an even tone.
Rinse is designed to reinforce that defense, avoiding drying alcohols and astringents, and instead using barrier-supportive ingredients that leave your skin clean, calm, and ready for treatment. That makes it ideal for:
Rinse doesn’t just clean—it contributes to a visibly clearer, more even complexion. With consistent use, you may notice less blotchiness, and overall improvement in skin clarity and tone, and a healthy, natural glow.
That’s because Rinse is packed with blend of botanical brighteners and skin-renewing ingredients that nourish while restoring balance
Together, these ingredients help address the root causes of dullness and redness—revealing healthier-looking skin that feels and appears more vibrant, even without makeup.
Cleansing is more than step one—it’s the foundation for everything that follows. If your cleanser leaves your skin tight, off-balance, or damaged and distressed, your actives won’t absorb properly, and your results may fall flat.
Rinse sets the stage by clearing away buildup, hydrating, and restoring balance—so the rest of your routine is able to perform optimally.
If you’re using the KaramMD Trifecta —Rinse Daily Cleanser, followed by Quench Vitamin C Serum, and Illuminate Anti-Aging Cream—this first step is what unlocks the full potential of what's to follow.
With Rinse, your skin is prepped, primed, and ready to receive the rest of your anti-aging ingredients and hold onto their benefits.
That’s why Rinse isn’t just a cleanser—it’s your foundation for long-term skin health.
Don’t just take my word for it—Rinse was named Best Daily Cleanser of 2023 by Harper’s Bazaar, earning praise from a panel of editors, experts, and thousands of users who have experienced the transformation firsthand.
What this award really means: Rinse’s formula works.
It’s gentle. It’s hydrating. It’s pH-balanced. It’s multifunctional. And it delivers the kind of visible results most cleansers simply can’t–all in one clean, simple step.
When it comes to skincare, the first step matters just as much as the last. If you want younger-looking, healthier skin, it starts with your cleanser—every morning and every night.
So if you’ve been looking for a cleanser that actually improves your skin while simplifying your routine—this is it.
Healthy, radiant skin begins with how you cleanse. And with Rinse, you’re not just washing your face—you’re setting your skin up for success.
Keep your routine simple, smart, and effective. Start with Rinse. Your skin will thank you.
Every ingredient in Rinse was handpicked to serve a purpose—not just to clean your face, but to enhance your skin's overall health.
Apple Amino Acids – Gently cleanse without disrupting your skin’s natural oils
Aloe Vera – Nature’s skin soother. Hydrates, calms, and promotes a soft, refreshed feel
Arnica Extract – Reduces redness and calms stressed-out skin
Broccoli Seed Oil – Replenishes moisture and strengthens skin barrier
Willowherb Extract – A powerhouse antioxidant that improves skin tone
Allantoin – Naturally exfoliates and smooths your skin while keeping it hydrated
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