What Does White Label Skincare Actually Mean?
White labeling is a business model where a company buys pre-formulated, mass-produced skincare from a manufacturer and simply puts their own branding on the bottle.
The formula remains unchanged, it’s the same base that can be sold under multiple brand names, sometimes with only minor tweaks to scent, packaging, or marketing language.
In skincare, white labeling allows clinics and providers to launch a “private line” without ever being involved in the actual formulation process.
It’s fast. It’s convenient. And it’s highly profitable.
But here’s the problem:
- The doctor didn’t design the formula.
- The doctor didn’t select the ingredients or test its performance.
- And the product may not contain the clinically proven concentrations needed to transform skin.
In my opinion, that’s not good enough.
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